Facebook

Business utility = Technology utility

I call it 'technology utility' as the ability to discover or be discovered. This is what Facebook lacks of. If you think about how you last discovered a cool site, a new blog or a great forum then you will realise that, first you discovered it then you subscribed because you like what you saw.

Facebook is based on a premise of already knowing each other and if you realise that many surfers met through different application (ie:blogging) and added them later in the facebook. I hoped that one day Facebook will add feature that encourages and eases the process of surfing form one profile to another.

to be continued....